The goal of good sermon branding is to have the design lead the viewer to an interesting concept or idea when they think about why the designer made the graphic for the series.
This branding was created for Summitview’s nine-month series over the books of 1&2 Timothy. The books are largely made up of warnings from Paul for the church to fight against false teaching and for Timothy to fulfill his calling as a leader. This series also needed to be easily adapted into branding for Summitview’s Holy Week and Easter sermons.
In my study of the two books, I felt like there was a constant struggle between two opposing forces: between Timothy’s desire to lead and his insecurity or between false teaching and the gospel. I chose the symbols of the snake and the vine, with the weaker of the two victorious in the end. I chose a primary color scheme.
During Holy Week, variations in the icons and color schemes were made to reflect the three part story leading up to Easter, with the finale returning to a recolored version of the original design of the snake being defeated by the vine.
The branding was adapted to a poster, multimedia presentations, social media posts, and several web images.