We live in a world where things are made by machine more often than they are by hand. Leaving your hand in the piece can give viewers a chance to find a little humanity in the design.
Summitview chose to make a new welcome booklet, and I was tasked with designing several illustrations for it to make it something visitors might want to hang onto after the initial reading.
I chose to go with a hand lettered piece to avoid making the illustrated pages feel thrown together. This quote by Eugene Patterson was taken from one of the pages on website in order to create a sense of continuity between Summitview’s digital and printed pieces.
The piece was designed to be somewhat loose and free to keep some of the handmade feeling of the piece.