Simplicity lends itself to universality and accessibility.
With Summitview’s rebrand, they were looking to create some new merchandise to create a sense of unity among the church members. I was tasked with creating several new shirt designs.
The text is Summitview’s slogan “Love Like Jesus.” Putting this text forward helps members feel a part of Summitview and presents a positive and winsome message to non-Summitview members who see the shirt being worn.
This design was the simplest of the three shirts. The simple design catered to a large variety of people, which is preferable for a diverse church membership. The shirt was also put on black, which is a flattering dark color for a variety of body shapes.
The design has proved to be particularly favored by those not apart of Summitview, to the point that they have asked those wearing the shirts where they can buy one on multiple occasions.