A design with a hidden or hard to understand message isn’t always a bad thing. If you make it mysterious enough, it evolves into a conversation starter.
With Summitview’s rebrand, they were looking to create some new merchandise to create a sense of unity among the church members. I was tasked with creating several new shirt designs.
The “M2237” displayed on the shirt stands for Matthew 22:37, “And he said to him, “You shall love the Lord your God with all your heart and with all your soul and with all your mind.”
This design was meant to be a more subtle way to represent association with the church without being overtly religious. The shirt again aims toward being favored among a large crowd of people by putting type forward and by having a neutral color scheme.
The design was also adapted into a sticker, which has sold out.