Silas Nelson
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Summitview Brand Refresh

Shirt merchandise designed for Summitview Church.

Client: Summitview Church Role: Brand revisions Timeframe: two weeks Completed: May 2018 Programs used: Adobe Illustrator

Client: Summitview Church
Role: Brand revisions
Timeframe: two weeks
Completed: May 2018
Programs used: Adobe Illustrator

 

“Take chances, make mistakes, and get messy!”

-Ms. Frizzle

 

When I first came to work at Summitview, they were on the brink of a new season for the church. The pastors were wanting to make some big changes, including starting a new service that would cater to a younger crowd. I was tasked with refreshing the Summitview brand to reflect the new changes.

In many ways, the changes made were toward a simpler and streamlined brand.  Summitview’s previous mark was a light, desaturated green mark with rounded corners. I changed Summitview’s brand color to a bright yellow orange, using color psychology to reflect a more active and livelier brand. The corners of the mark were brought out to sharp corners and the text was set in all caps for a bolder logo. 

 
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The updated logo and new color were integrated into business cards, vision and value cards, and eventually to a new website.

The information-overloaded bulletin, which turned out to be rated poorly in terms of usefulness according to a poll done by the communications department, was replaced by a streamlined event sheet and by screens that promoted events in the lobby.

 
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